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Introducing the 'Heart of Victoria'

The 'Heart of Victoria' is the consumer facing brand of the Goulburn River Valley region.  Its key asset is a graphic vector masterbrand logo.

The shape of the logo is divided into four parts representing each of the four member council areas in the Goulburn River Valley region - Greater Shepparton, Mitchell, Strathbogie and Murrindindi.

The composition of the logo is designed to reflect relevant natural features of the region; sun, hills, fields, trees and water - all associated with recognised aspects of the region.

The text 'Heart of Victoria' is the positioning statement for the Goulburn River Valley region. The logo and positioning statement is being applied across various Goulburn River Valley consumer communications, documentation and commercial applications.

It is also available for third party use if you are part of the region and there are wide and varied uses for which it can be applied.

What we ask is that you strictly adhere to the style guidelines on all uses.  There is a master colour to be used when representing the region and each of the four areas have been allocated specific colours that can be used when marketing or branding any specific activities in those areas.

The Goulburn River Valley logo continues to be the logo for our organisation or 'corporate' use.

Our friendly team is happy to advise on its use, so feel free to contact us or call 03 5795 1614.

Tahbilk Wines Packaging
Murrindindi Shire Council Eco Dev T-shirts
Murrindindi Shire Calendar of Events
Jayco Herald Sun Signage
Box Grove Vineyard Labels

Have you updated your ATDW listing?

A lot of local businesses listed on the ATDW prior to our consumer website launch 12 months ago. Those listings are now up for their annual review.

About Us

Goulburn River Valley Tourism - the peak tourism organisation for the 'Heart of Victoria' region.

Find out more about us.


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