Our Region

The Goulburn River Valley - the Heart of Victoria

Discover the Heart of Victoria

The Goulburn River Valley region in the Heart of Victoria is famous for its scenic beauty, characterised by rolling hills, lush forests, majestic rivers and lakes, rural plains and the mighty Goulburn River - the lifeblood of the region. All up a hugely popular lifestyle and holiday destination.

Easy to access for a day trip or delightful for an extended stay, the choices are plentiful in the Goulburn River Valley.

The region abounds with culture, intrigue, history, charm, individuality and the very best of what nature has to offer. You can't go past Lake Eildon, Lake Mountain and Lake Nagambie and that's just for starters!

Fantastic events, superb local produce, great wine, fabulous markets and soft adventure such as the Great Victorian Rail Trail are all part of the mix.

Destinations such as Marysville, Kinglake Ranges, Eildon, Alexandra & Yea; Seymour, Kilmore, Tallarook, Wallan, Tooborac & Broadford; Euroa, Nagambie, Strathbogie Longwood & Ruffy; and Shepparton, Mooroopna, Murchison, Dookie & Tatura offer something for everyone.

It's easy to love the Heart of Victoria.


Goulburn River Valley region has a diverse set of strengths that are very different across the breadth of the region and individual destinations. In fact, this diversity is a major strength of the region.

- 2014 Goulburn River Valley Destination Management Plan

The Goulburn River Valley region - the 'Heart of Victoria' encompasses four local council areas - Greater Shepparton, Mitchell, Murrindindi and Strathbogie Shire Council - each bordering the majestic Goulburn River.  Take a moment or two to have a look at our region above or visit http://www.heartofvictoria.com.au/