Goulburn River Valley Tourism has announced the appointment of Mr Frank Whitford as its new Independent Chair commencing on 1 February 2017.

Mr Whitford has an outstanding background in management and marketing in the retail sector as well as extensive knowledge of agri-business and he is currently Deputy Chair of PrimeSafe – the meat, poultry and fish regulator for the State of Victoria.

He has served on boards over a period of ten years including roles with Goulburn Murray Water, the Australian Wagyu Association and the Goulburn Broken Management Authority.

“I am delighted to be joining the Board at Goulburn River Valley Tourism and very much looking forward to the opportunity to promote the development of tourism in the Heart of Victoria” Mr Whitford said.

Speaking of the appointment, outgoing Chair Hon. Fran Bailey said “Frank Whitford is joining the Board at an important phase in the development of the Goulburn River Valley and his experience and relationships throughout the region and broader stakeholder community will be a great asset not just for the Board but for the tourism industry as a whole.” Ms Bailey added.

Ms Bailey, a former Federal Minister for Tourism and Member for McEwan has served as the Chair of the Board for the past three years during which time she has overseen the release of the Goulburn River Valley Destination Management Plan, the development of the Heart of Victoria branding and the launch of the region’s digital marketing platform to name just a few of the Board’s achievements under her leadership.

Mr Whitford joins three independent skills directors and eight skills based and representative directors from member Councils – City of Greater Shepparton and the Shires of Strathbogie, Mitchell and Murrindindi – on the Board of Goulburn River Valley Tourism that is charged with the development, marketing and advocacy of tourism throughout the region.

To download a copy of the media release, click here.