Our Destination Management Plan

and other 'Light Reading'

Destination Management Plan

The Goulburn River Valley Destination Management Plan (DMP) provides a strategic approach to growing tourism in the Goulburn River Valley (GRV) region; aligning with key visitor needs and building on the region's existing strengths. The DMP identifies twenty priority projects and over 100 destination development opportunities across the Goulburn River Valley region that have potential economic and tourism benefit to the region.

It also sets out a strategic framework to strengthen the Goulburn River Valley region including a call for much needed regional recognition.

Have you updated your ATDW listing?

A lot of local businesses listed on the ATDW prior to our consumer website launch 12 months ago. Those listings are now up for their annual review.

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Goulburn River Valley Tourism - the peak tourism organisation for the 'Heart of Victoria' region.

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