Empowering Industry - working smarter not harder!

About the Conference...

The theme of the conference was ‘Empowering industry – working smarter not harder’ and brought together business and tourism industry representatives from across the region to hear presentations from tourism experts, industry leaders and small business innovators.

The Conference gives businesses the opportunity to strengthen their business networks and reconnect with other like-minded businesses from all over the region.

Toolkits and information for delegates...

Keynote speakers at the Conference have kindly offered links and further information to assist your business flourish!

Leah Squires - Marketing with no Money

Useful Resources:

Email Signature set up instructions - http://email.about.com/od/outlooktips/ss/Create_Email_Signature_Outlook.htm

Google Business Listing : places.google.com/business

Directory Listings:
http://www.localbusinessguide.com.au/addmybusiness/ - free
http://www.hotfrog.com.au/AddYourBusiness.aspx - free
http://www.startlocal.com.au - free
http://www.womensnetwork.com.au/index.cfm - paid

Awards:
Google the ones below and also ones specific to your industry, enter locally and nationally

• Small business Champions Awards
• Telstra Business Awards
• Home based business Awards

Getting free Publicity:
Media Call websites – sign up
http://www.womensnetwork.com.au/page.cfm?pageCode=journalist-mediacall
http://www.sourcebottle.com.au/ - online service for journalists, editors, business owners to submit requests and call outs
http://www.google.com/alerts - set google alerts for your business, your name and even your competitors so you can be informed of whats being posted and said onlin
To purchase media lists online - http://www.handleyourownpr.com.au/ Buy-Media-Lists.aspx enter the code MWNM to get the 15% discount on lists purchased.

E-Marketing
www.mailchimp.com
www.aweber.com
www.vision6.com.au
www.constantcontact.com
www.verticalresponse.com

Social Media resources:
http://www.socialmediaexaminer.com/ - lots of fantastic articles, tips, how to information on social media
http://www.wibiya.com/Dashboard.php - toolbar that can be added to websites that encourages social media sharing
http://www.hootsuite.com – online social media dashboard
http://www.addthis.com/ - a free way to boost traffic back to your site by making it easier for visitors to share your content
http://developers.facebook.com/docs/reference/plugins/like-box - get codes for like boxes for facebook

Connect with Leah
Books can be purchased online at www.marketingwithnomoney.com
leah@marketingwithnomoney.com or leah@byokids.com.au
http://twitter.com/Marketingwithno
http://www.facebook.com/marketingwithnomoney
http://www.youtube.com/user/marketingwithnomoney
http://au.linkedin.com/in/leahsquire

Cath Stoney - Business Systems made Easy

Links to Cath's new website with resource kit will be made available as soon as it is launched.

You can view her presentation slides here.

Paul Albone - Tourism Victoria

Paul Albone's presentation and the Business Cases can be viewed here.

• Cath Stoney Presentation (7.87Mb)
• Empowering Industry Conference Program (1.14Mb)
• Tourism Victoria Paul Albone Presentation (670Kb)