[vc_row heading_color=”” section_type=”fullwidth-background” flex_height=”” section_full_height=”no” bg_type=”” bg_image_type=”” pattern_overlay=”” color_overlay=”” opacity_overlay=”10″ header_feature=”” footer_feature=”” desktop_visibility=”” tablet_visibility=”” tablet_sm_visibility=”” mobile_visibility=””][vc_column width=”1/1″ desktop_hide=”” tablet_width=”” tablet_sm_width=”” mobile_width=””][vc_column_text text_style=”leader-text” animation_delay=”200″]Tourism Victoria is responsible for creating strategies and plans in conjunction with key industry partners to develop and grow Victoria’s tourism industry.  Further information is available on Tourism Victoria’s corporate website www.tourism.vic.gov.au.[/vc_column_text][/vc_column][/vc_row][vc_row heading_color=”” section_type=”fullwidth-background” flex_height=”” section_full_height=”no” bg_type=”” bg_image_type=”” pattern_overlay=”” color_overlay=”” opacity_overlay=”10″ header_feature=”” footer_feature=”” desktop_visibility=”” tablet_visibility=”” tablet_sm_visibility=”” mobile_visibility=””][vc_column width=”1/2″ desktop_hide=”” tablet_width=”” tablet_sm_width=”” mobile_width=””][grve_media_box media_type=”image” map_lat=”51.516221″ map_lng=”-0.136986″ map_zoom=”14″ map_height=”280″ title=”The Victorian Trails Strategy 2014-2024″ title_link=”url:http%3A%2F%2Fwww.tourism.vic.gov.au%2F14-about-us%2F696-victoria-s-trails-strategy-2014-2024.html|title:Victorian%20Trails%20Strategy|target:%20_blank” read_more_title=”Click here to view the Victorian Trails Strategy” align=”left” animation_delay=”200″ image=”4486″]This Victorian Trails Strategy has been developed by the Victorian Trails Coordinating Committee to ensure the development of an integrated and sustainable trail network that meets community and trail user needs, while uniting the community with a shared vision of Victoria as a premier trail destination.[/grve_media_box][/vc_column][vc_column width=”1/2″ desktop_hide=”” tablet_width=”” tablet_sm_width=”” mobile_width=””][grve_media_box media_type=”image” map_lat=”51.516221″ map_lng=”-0.136986″ map_zoom=”14″ map_height=”280″ title=”Victoria’s Nature Based Tourism Strategy” title_link=”url:http%3A%2F%2Fwww.tourism.vic.gov.au%2Fimages%2Fstories%2FDocuments%2FStrategiesandPlans%2FVictorias-Nature-Based-Tourism-Strategy-2008-2012.pdf|title:Victoria’s%20Nature-Based%20Tourism%20Strategy|target:%20_blank” read_more_title=”Click here to view the Nature-Based Tourism Strategy” align=”right” animation_delay=”200″ image=”4484″]Victoria’s Nature-based Tourism Strategy 2008-2012, jointly developed by Tourism Victoria, Parks Victoria and the Department of Sustainability and Environment, provided a whole-of-government, coordinated and strategic approach to policy, planning, development and marketing of the sector to optimise the economic, social and environmental benefits to Victoria. Although out of date it has not been superseded by anything for this sector so is worth referencing.[/grve_media_box][/vc_column][/vc_row][vc_row heading_color=”” section_type=”fullwidth-background” flex_height=”” section_full_height=”no” bg_type=”” bg_image_type=”” pattern_overlay=”” color_overlay=”” opacity_overlay=”10″ header_feature=”” footer_feature=”” desktop_visibility=”” tablet_visibility=”” tablet_sm_visibility=”” mobile_visibility=””][vc_column width=”1/2″ desktop_hide=”” tablet_width=”” tablet_sm_width=”” mobile_width=””][grve_media_box media_type=”image” map_lat=”51.516221″ map_lng=”-0.136986″ map_zoom=”14″ map_height=”280″ title=”Victoria’s 2020 Tourism Strategy” title_link=”url:http%3A%2F%2Fwww.tourism.vic.gov.au%2Fcomponent%2Fedocman%2F%3Fview%3Ddocument%26task%3Ddocument.download%26id%3D500|title:Victoria’s%202020%20Tourism%20Strategy|target:%20_blank” read_more_title=”Click here to view Victoria’s 2020 Tourism Strategy” align=”left” animation_delay=”200″ image=”4490″]Victoria’s 2020 Tourism Strategy provides a clear vision about how the tourism industry can increase its economic and social contribution to the State. Consistent with the long term national tourism strategy, the Strategy’s aim is to grow overnight tourism expenditure to $24.7 billion by 2020.[/grve_media_box][/vc_column][vc_column width=”1/2″ desktop_hide=”” tablet_width=”” tablet_sm_width=”” mobile_width=””][grve_media_box media_type=”image” map_lat=”51.516221″ map_lng=”-0.136986″ map_zoom=”14″ map_height=”280″ title=”Victoria’s Cycle Tourism Action Plan 2011-2015″ title_link=”url:http%3A%2F%2Fwww.tourism.vic.gov.au%2Fimages%2Fstories%2FVictoria%2520s%2520Cycle%2520Tourism%2520Action%2520Plan%25202011-2015%2520final.pdf|title:Victoria’s%20Cycle%20Tourism%20Action%20Plan|target:%20_blank” read_more_title=”Click here to view Victoria’s Cycle Tourism Action Plan” align=”right” animation_delay=”200″ image=”4489″]Victoria’s Cycle Tourism Action Plan 2011-2015 has been developed by Tourism Victoria to position Victoria as the leading state for cycle tourism, as well as to outline how the Government will leverage and enhance opportunities in cycle tourism.[/grve_media_box][/vc_column][/vc_row][vc_row heading_color=”” section_type=”fullwidth-background” flex_height=”” section_full_height=”no” bg_type=”” bg_image_type=”” pattern_overlay=”” color_overlay=”” opacity_overlay=”10″ header_feature=”” footer_feature=”” desktop_visibility=”” tablet_visibility=”” tablet_sm_visibility=”” mobile_visibility=””][vc_column width=”1/2″ desktop_hide=”” tablet_width=”” tablet_sm_width=”” mobile_width=””][grve_media_box media_type=”image” map_lat=”51.516221″ map_lng=”-0.136986″ map_zoom=”14″ map_height=”280″ title=”Victoria’s Regional Tourism Strategy 2013-2016″ title_link=”url:http%3A%2F%2Fwww.tourism.vic.gov.au%2Fcomponent%2Fedocman%2F%3Ftask%3Ddocument.download%26id%3D602|title:Victoria’s%20Regional%20Tourism%20Strategy%202013-2016|target:%20_blank” read_more_title=”Click here to view Victoria’s Regional Tourism Strategy 2013-2016″ align=”left” animation_delay=”200″ image=”4491″]Victoria’s Regional Tourism Strategy 2013-2016, provides the foundation for regional areas to benefit from the growth of tourism in Victoria. It is the key medium term strategy for realising the directions for regional tourism identified in Victoria’s 2020 Tourism Strategy.grow overnight tourism expenditure to $24.7 billion by 2020.[/grve_media_box][/vc_column][vc_column width=”1/2″ desktop_hide=”” tablet_width=”” tablet_sm_width=”” mobile_width=””][grve_media_box media_type=”image” map_lat=”51.516221″ map_lng=”-0.136986″ map_zoom=”14″ map_height=”280″ title=”Victoria’s Arts, Theatre and Cultural Heritage Tourism Action Plan 2010–2014″ title_link=”url:http%3A%2F%2Fwww.tourism.vic.gov.au%2Fcomponent%2Fedocman%2F%3Fview%3Ddocument%26task%3Ddocument.download%26id%3D247|title:Victoria%E2%80%99s%20Arts%2C%20Theatre%20and%20Cultural%20Heritage%20Tourism%20Action%20Plan|target:%20_blank” read_more_title=”Click here to view Victoria’s Arts, Theatre and Cultural Heritage Tourism Action Plan” align=”right” animation_delay=”200″ image=”4492″]Victoria’s Arts, Theatre and Cultural Heritage Tourism Action Plan 2010–2014 has been designed to assist the Victoria capitalise on its reputation as Australia’s most culturally rich state reputation and build awareness of our cultural offerings. It highlights key actions to strengthen and market cultural tourism and increase both visitation and yield from cultural visitors.[/grve_media_box][/vc_column][/vc_row]

Leave a Comment