Featuring...
Yea Country Market
When: Saturday 2 June 2012
Where: Yea Railway Park, Station Street, Yea
Time: 9:00am - 2:00pm
Info: Browsing the many stalls of the market, a coffee and treat, maybe some ice-cream or fresh raspberries, tapping toes to fabulous entertainers, enjoying the sunshine - can summer shopping get any better?
About Us
Goulburn River Valley Tourism operates as the peak regional tourism organisation for the Goulburn River Valley region.
Established in July 2009 under the 'United Tourism' name, Goulburn River Valley Tourism operates as a non-for-profit Company Limited by Guarantee.
Goulburn River Valley Tourism is a partnership between Local Councils and the tourism industry.
An Independent Chairperson drives the Goulburn River Valley Tourism board’s effectiveness, enabling the business of Goulburn River Valley Tourism to be managed by the Directors to promote its strategic development and growth.
The Brand
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Goulburn River Valley - The Heart of Victoria
Goulburn River Valley Tourism held a series of workshops across the region in February 2010 to seek industry involvement and input in to the development of the brand name and logo of the organisation.
Over 300 tourism industry stakeholders participated in workshops in Shepparton, Broadford, Nagambie and Yea and identified the top brand attributes of the region as:
- The Goulburn River and the Ranges
- The easy access to the region (via road, rail and car)
- The ability to host leisure activities and events year round
Following extensive market testing with the key target market, the name Goulburn River Valley - The Heart of Victoria was selected. The brand name and logo developed represent the diversity and natural beauty of the region with the logos blue and green swishes signifying the mountains and waterways of the region.
